PROTO emerges - The North East's new home for innovation welcomes guests for industry launch

PROTO: The Emerging Technology Centre, Gateshead opened its doors to the region's business community recently and declared we're open, lets collaborate.

Last night (1 Nov), PROTO: The Emerging Technology Centre, Gateshead opened its doors to the region's business community and declared we're open, lets collaborate.

Owned and managed by Gateshead Council and part of the Digital Catapult NETV, the state-of-the-art research and development centre which was officially opened by HRH The Duke of Cambridge in September, aims to link industry up with the very best emerging technology.  

The launch event kicked off with demonstrations by Gateshead based NewGen Creative, Hammerhead VR, MAAD Digital, Pocket Money Games, and Adlink Technology. 

Welcoming guests to PROTO, Cllr Adams Cabinet Member for the Economy explored the regeneration of Gateshead, its history and the importance of "starting the conversation" between [industry] and PROTO and said, "we as a Council have invested in PROTO, to help businesses develop and grow so they can create opportunities for employment across Gateshead and the region."

Naomi Morrow, Lead at Digital Catapult NETV said, "Delighted to be partnered with Gateshead Council to help support businesses start their innovation journey. PROTO is home to the Immersive lab NETV and tonight it celebrates its first birthday (having previously been based at Northern Design Centre) engaging with over 130 businesses."

A panel of regional experts in emerging tech explored the benefits of emerging tech and why facilities like PROTO are so important in the North East. Giving businesses access to the very best in cutting edge hardware.    

Also speaking at the event was games supremo Frankie Cavanagh of Pocket Money Games, Digital Catapult's Marko Balabanovic and key note speaker Jerome Maurey-Delauney from Unity.