The Advanced Media Production (AMP) network represents the UK’s first networked advanced media production studios, and the UK’s first interconnected 5G enabled facility designed to explore research and innovation capabilities in media production.

What did they do?

Northumbria University used the Advanced Media Production Studio at Gateshead to showcase their graduating class of 2023. Their task was to create brand concepts for future markets, develop product ranges responsibly with purpose, design creative marketing and promotion strategies. As part of the project they use Virtual Production to elevate the marketing.

"We would love to use the Advanced Media Production studio again this year for our class of 2024 film. After using it once we have some great ideas to take the tech a little further in regards to maximising impact."

Leon Maurice, Assistant Professor, Fashion Design & Marketing, School of Design, Northumbria University